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...world. He developed movable type which allowed for the publication of the printed media at a lower cost with a much higher level of proliferation. The term Gutenberg Galaxy is often associated with modern forms of commutation but in reality the first Gutenberg revolution took place in the 19th century when the use of the new publishing power saw a range of messages and graphic designs proliferated. If we look at how and why these are seen as potentially homeginising a culture as a result of the creation of a series of snap shots we need to consider how the Gutenberg galaxy manifests and then we an look at some examples of the work from the 19th century.
In 1969 The Gutenberg Galaxy by Marshall McLuhan was published. The axiom of this book was that The...