4 P's; Marketing In Malaysia
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...compete, and many theories which abound regarding the way in which these different strategies may be approached. One of these, which is marketing orientates is the framework of the 4'P's, there are product, price, placement and promotion. All of which need to be correct in order for a product to succeed.
The first item within this mix means that we need to consider the target market so that the product fits in with that market. In Malaysia there is a society that is becoming increasingly technologically aware, and as such any product that is in this sector need to consider this changing environment. For example, if we consider the camera; videos cameras and more high tech cameras have been around since the 1980's. The market has gained wider acceptance and has approached maturity. As the market matured a new segments appeared, the semi profession market, the mature that wants to...
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