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Advertising Agency Contract Brief:

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...which our advertising agency (which will be referred to as Best Ads) and your food company (which will be referred to as Snacks) will base a formal contract upon. Clearly the time has come to solidify this professional relationship and to enter in to a new phase which is built upon a solid foundation. The foundation to which we refer will be the formal contract between Best Ads and Snacks
As you will see, the following guidelines are based upon basic contract law as well as standard provisions in the advertising industry. These guidelines represent a fair and equitable arrangement and will hopefully insure a long and prosperous union. It is very important to Best Ads that a long and enduring relationship is indeed fostered, as this is what will propel the most effective advertising campaigns possible. It is through longevity and continuously perfecting the formula which Best Ads will create for you, that long-term brand recognition and market share will be effectively won.
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