Annotated Bibliography
Approx. Words: 4,725 - Pages: 21 Add to cart Price $229.95
...Airlines: a symbol of freedom, retrieved http://www.csupomona.edu/~lbabenes/MBA/SouthwestMarketingStrategies.doc
This paper published on the web site of the California State Polytechnic University, Pomona. This is a paper a PhD holder and examines the marketing of the first low cost airline; Southwest Airlines. This gives a good insight into the company history and the way the entire marketing process is managed. This is an in-depth useful case study that refers to the company and ties in the practice wit the theory of marketing.
2. Air France (2005), retrieved 10th October 2005 from www.airfrance.com
This is the home web of the French national flag carrier Air France. This is useful fore company history and strategy, with links to the annual reports and press releases. The web site is also a marketing portal as this is the way they sell tickets and market the company...
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