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...on the use of technology as a basis for marketing, advertising, and iconography have defined an emerging trend. Applied technologyluding the use of animated digital streaming technology, has become a prevalent method in the signage media industry, challenging the conventional static sign post methods of the past. In fact, the use of vivid, dynamic, animated visual elements has been viewed as a major change in marketing strategies, and as a result, has defined an important segment of the signage media industry.
The signage industry is based on the use of graphic designs and the integration of different models of production. Graphic designs are utilized, though, in both animated, highly technical signage and in conventional static sign post methods, but the use of applied technology determines the substantial shift in this industry. A comparison of conventional static sign post methods and animated digital streaming signage requires an understanding of the transformation of graphic design elements and the integration of new technological advancements.

Conventional...