Biomet: Company Recommendations

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...the Biomet Company and determine what the CEO of a consulting firm would recommend to the Board of Directors of the Company. This recommendation should tell the Board what strategic plans should be used to increase competitive advantage in their industry.

ABOUT BIOMET
Industry research shows that Biomet is a company dealing in orthopedic specialties. Biomet manufactures surgical and nonsurgical medical devices including "reconstructive products (hips, knees, and shoulders), fixation devices (bone screws and pins), orthopedic support devices, dental implants, and operating-room supplies" (Hoovers, PG, 2001).
Biomet has a subsidiary called EBI which handles "electrical bone-growth stimulators and external devices, which are attached to bone and protrude from the skin" (Hoovers, PG, 2001). The subsidiary of Walter Lorenz Surgical is in charge of marketing such items as "craniofacial implants and bone substitute material for craniomaxillofacial surgery" (Hoovers, PG, 2001). Reconstructive medical equipment accounts for approximately sixty...

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