Blue Nile Inc.

Approx. Words: 5,985 - Pages: 27 Add to cart Price $295.65

Table of Contents

1. Introduction 1
2. Porters Five Forces Analysis 2
2.1 Threat of Existing Competition 2
2.2 Threat of New Entrants 3
2.3 Power of Buyers 5
2.4 Power of Suppliers 5
2.5 Threat from Substitutes 6
3. Key Success Factors 7
4. Competitive Strategy 10
5. SWOT Analysis 18
5.1 Strengths 18
5.2 Weaknesses 19
5.3 Opportunities 20
5.4 Threats 21
6. Buying Shares? 23

1. Introduction
Blue Nile Inc., is a major online supplier of diamonds and jewelry. The company which was founded in 1999 is based in Seattle, Washington, has grown into the largest online supplier of diamonds and jewelry. The firm seeks to compete with the development of an exclusive image and a number of different competitive advantages and is supplying luxury goods to the US, Canada and the Europe during a credit crunch. There are general reports that despite the current credit crunch there is still growing demand in the diamond market (Mulligan, 2008).
The firm is now quoted on the NASDAQ stock exchange following an IPO in 2004. In this changeable environment is it advisable to look carefully before investing in any company, especially one that is supplying high price goods....

References:
  • Blue Nile, (2008), Blue Nile 10-K, retrieved 9th Nov 2008 from http://investor.bluenile.com/phoenix.zhtml?c=177247&p=irol-sec
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  • Mulligan John, (2008, March 28), Diamonds are forever, The Independent, retrieved 9th Nov 2008 from http://www.independent.ie/business/irish/diamonds-are-forever-1328014.html
  • New York Diamonds, (no subject), (2008, July), Hearts on fire suing Blue Nile for trademark infringement, New York Diamonds 107, p.11(1).
  • Nellis J G, Parker D, (2000), The Essence of the Business Economics, London, Prentice Hall.
  • Stein Nicholas, (2001, Feb 19), The De Beers Story: A New Cut On An Old Monopoly: The Company That Has Ruled Diamonds For A Century Wants To Polish Its Image...And Dominate As Never Before. Fortune, v143 i4 p186
  • Thompson J L, (2007), Strategic Management; Awareness and Change, London, Thompson Business Press.
  • Yahoo Finance, (2008), Blue Nile, retrieved 10th November 2008 from http://finance.yahoo.com/q/co?s=NILE

Add to cart Price $295.65