Boeing 737 Structures
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...gorilla of US aerospace" (Simonetta, 2006). It is the world's largest aerospace company; it is the #2 maker of large commercial jets in the world, having recently fallen behind Airbus; and the #2 defense contractor behind Lockheed Martin (Simonetta, 2006). Net income for 2004 was (mil) $1,872.0, which represented a one year growth of 160.7 percent (Simonetta, 2006). In addition, the constant improvements to each of the next generation 737 models has led to an increase in the number of aircraft provided by Boeing in the marketplace today.
Advancing technologyluding new materials, represent systems for improvement for Boeing (Hitt, Ireland and Hoskisson, 2004). Boeing will compete on its ability to innovate. In fact, this is the major opportunity in this industry - innovation (Hitt, Ireland and Hoskisson, 2004). The forecast for new aircraft is also strong, suggesting a need for more than 12,000 aircraft by 2010 (Murray State University, 2003). The progression of Boeing as a significant competitor...
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