Business Practices In India

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...sounds, fragrances and a movement of people representing thousands of years of history (D'Onna, 1997). It is further a mecca for new business,and a land of opportunity for growth that many American business men enjoy. Yet, while India offers American businesses a great deal of possibilities, problems arise due to cultural differences. Many companies have found that paying attention to these can pay off big, particularly because political factions do not welcome expansion from the West. Kentucky Fried Chicken learned that lesson but McDonald's did not have to. McDonald's did their research before launching a couple of restaurants in this traditional country. Americans do not have a very hard time with a language barrier in India as even though Hindi is the official language, English is spoken almost everywhere (D'Onna, 1997). Even contracts are often written in English and use American law, so translators, or complicated transactions, are not necessary to the typical business liaison between firms in these two countries. Interestingly, while Hindi is the official language, India contains about eighteen languages in all (1997). Still, language does not seem...

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