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Customer Relationship Management Marketing- Singapore

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...related to customer relationship management marketing in Singapore or Southeast Asia. It would seem, however, the same strategies would basically apply anywhere in the world, adjusting for cultural differences.]

Customer Relationship Management
Relationship management has become a focal point in marketing and, in fact, in business, over the last ten to fifteen years (Wong, 2000; Wikipedia, August, 2005). Wong (2000) reports the reasons have to do with "the blurring boundaries between markets or industries, an increasing fragmentation of markets, shorter product life cycles, rapid changing customer buying patterns and more knowledgable and sophisticated customers" (p. 77). The greater competition companies face in a global economy is another reason for customer relationship management to take a prominent place in marketing is another strong impetus in the growing emphasis in this area (Wong, 2000).
Relationship marketing represents a paradigm shift in business and in the marketing efforts of a...

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