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Dell Computer Corporation - Getting Products To Market

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...story. Founded in 1984 by Michael Dell as a direct catalog seller, Dell established a strong presence on the Internet beginning in 1995. At that time few other companies wanted to take such a risk. Dell took the risk, learned how to exploit the Internet and all its potential and today, the company realizes more than $40 million per day in Internet sales (Microsoft Corporation, 2001).
Dell knows the meaning of competitive advantage and the company knows how to gain this advantage worldwide.
The Statement: The management of new product development requires important objectives, namely reduction of time-to-market or cycle time and harmony between customer needs and product characteristics.
Every enterprise in fast-growing industries knows the validity of this statement. In an industry that can turn around in a day and one in which new technologies seem to be introduced daily, companies in the high-tech arena know that they either get the product to market quickly or someone else will.
Dell's...

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