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Difference Between Qualitative And Quantitative Research

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...researchers as to which basic methodology of investigation is the best, qualitative or quantitative. There are basic differences between these two approaches, which can be regarded as polar opposites, but there are similarities as well. Quantitative research does precisely what its name implies; it “quantifies” phenomenon through statistical analysis. In quantitative studies, researchers attempt to formulate theories that are both “testable and confirmable,” so they endeavor to reduce a “social reality” to its component variables in much the same way that physical scientists control their experiments (Qualitative, 2008).
On the other hand, qualitative researchers feel that human behavior is best understood if it is studied within the context in which it occurs and when it studied taking a holistic approach rather than a manipulative one (Qualitative, 2008). This is, therefore, an “intensely personal and subjective style of research” (Qualitative, 2008). In general, research in the physical sciences takes the form of some sort of quantitative research, following the classic 5-step scientific method, in which...

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