Dubai Ports Authority Case Study

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...where they needed to improve the processing of cargo if they were to remain competitive. There are many drawbacks to shippers bringing their cargo into the Dubai Ports Authority, not the least of which the extra 24 hours it to for cargo ships to travel around the strait to dock at Dubai. The paper system was described like spaghetti and it was. It was a mass of redundant steps for everyone concerned with numerous mistakes costing time and money.
Mohammad Sharaf was in charge of Customer Services at the Dubai Ports Authority (DBA) and despite overwhelming odds, he and his people were able to improve the services provided but they had a very long way to go and Sharaf knew it. There were two ports, Port Rashid and Jel Ali, both of which were finally united under one administrative department.
Sharaf had developed a ground/trucking transportation system, accurate and speedy cargo handling procedures and specialized storage facilities.
The other people involved...

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