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...SO SUCCESSFUL? That the advertising industry and social psychology are integrally related is indisputable. Indeed, the very foundation of advertising is to appeal to the core of one's social association by means of psychological allure. Within the framework of the CMPB's advertising campaign, social psychology represents the study of various components of attitude, motivation, personality and behavior as they reflect an individual's influence upon and by social groups. In the modern world, advertising such longstanding products as milk has come to represent a key component of how individuals define themselves and their relationships with one another. II. CURRENT OBJECTIVES/TARGET AUDIENCE The old, rigid barriers are disappearing - class and rank;...