Leapfrog Enterprises

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This paper is dedicated to the memory of Linda Anderson, research writer and well of wisdom.

Introduction
Founded in 1995, LeapFrog Enterprises "designs, develops, and markets technology-based educational platforms" (Profile, 2008) in three segments: domestic consumer, international and SchoolHouse. It operates in the Toys and Games industry of the Consumer Goods sector of the larger economy (Profile, 2008).
1.0 LeapFrog pursues two separate industry sectors, (consumer toys and educational technology) so it actually might described as having two distinct business models. How does the company balance these two models, and what challenges arise for the young firm in addressing them both?
Official identification with the toys and games industry can have the effect of hindering the company's efforts to operate in educational products as well. Its primary website, www.leapfrog.com, leads to a consumer page that promotes educational toys. It is geared to parents and presents an array of colorful items designed to gain purchasers' attention rather than that of children. This main US page also contains a "Sale" section and makes all items available for purchase.
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References:
  • Advisory Board. (n.d.). LeapFrog SchoolHouse. Retrieved January 18, 2008 from http://www.leapfrogschoolhouse.com/do/findpage?pageKey=advisory.
  • Breen, Bill (2003, June). LeapFrog's Great leap forward. Fast Company, p. 88.
  • LeapFrog Enterprises Inc. (LF): Profile. (2008). Yahoo!Finance.com. Retrieved January 18, 2008 from http://finance.yahoo.com/q/pr?s=LF.
  • Management. (n.d.). LeapFrog. Retrieved January 18, 2008 from http://www.leapfroginvestor.com/phoenix.zhtml?c=131670&p=irol-govManage.
  • Quain, John R. (2005, March 8). Can pen computer Fly? PC Magazine, 24(4), p. 20.

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