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...position of the Intercontinental hope tell in Hong Kong and considers the way in which it can retain its position as market leader. The hospitality industry in Hong Kong is thriving, between 2002 and 2006 the number of international visitors to Hong Kong increased by more than 50%. There has also been a large increase in the number of hotel rooms. Intercontinental is in the upper upscale segment serving mainly business customers and upmarket leisure travellers. The increase in international travel has helped to stimulate demand for its services. The hotel also faces a high degree of competition from nearby hotels such as the Peninsula, Grand Hyatt and Mandarin Oriental. These hotels all aim at the same target market, however Intercontinental appears to have the lowest room rates.
Intercontinental competes with the use...