Marketing Trends In Singapore

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...globalization is no longer new, but it still provides more than enough questions for which there can be several acceptable answers. In the case of marketing, the trend toward globalization and thinking in terms of the global market also raises the question of how to market goods and services around the world. If there is one company and one product or class of products, should the approach to marketing them not be the same regardless of venue?
That too-simplistic view has created more trouble than benefit for many who have tried to market their goods in that manner. When Gerber introduced its baby foods in Africa several years ago, it...

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