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...nations in the world when it comes to gender roles and expectations. The feminist movement of the 1960's caused us to reevaluate the equality of the sexes and change the way women have been treated for many years. Even given all the changes that have occurred in the last four decades we must acknowledge that there are still gender issues to e resolved. One of the things that keeps the gender differences alive and at the forefront of issues is the media's treatment of the genders. The media is a powerful source of persuasion . We have come to accept its presence in society as well as the fact that some of the things that it does cause the trends to begin. The media has always had a large impact on society's viewpoints and actions. With regard to gender roles the media has been an active participant in the maintaining of roles that were considered traditional...