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...smoke" (Bellis, 2007). From very early times in history, people have delighted in putting fragrance on their bodies (Aftel, 2004). Perfume however is used for more than mere scent. Today, people use perfume mostly to be around a nice fragrance, but some use it as a form of therapy. Even shampoos and bath soaps are sometimes labeled as aromatherapy. Perfume in general is very popular and is often associated with gift giving, particularly for women. The scent industry has expanded to provide colognes for men, but perfume is most closely aligned with feminine gifts for birthdays and other gift giving holidays. That said, it is interesting to note that many male fragrances are dubbed as rugged and associated with brands such as Hummer and Harley Davidson. Perfume has become so popular that there are many new scents surfacing all the timeluding some that are aligned with fashion designers or entertainers. This is not surprising in a world replete with branding and marketing, but perfume has been around for...